Books by Srini Rao 

Unmistakable why only is better than best

Trying to be the best will chain you to others’ definition of success. Unmistakable work, on the other hand, could only have been created by one person, so competition is irrelevant. Like Banksy’s art or Tim Burton’s films, unmistakable work needs no signature and has no precedent. Whether you’re a business owner, an artist, or just someone who wants to leave your mark on the world, Unmistakable will inspire you to create your own path and define your own success.

An audience of One: Reclaiming Creativity for its own sake

By focusing your creative work on pleasing yourself, you can increase your productivity, happiness, and (eventually, paradoxically) the size of your audience.
Creating for your own pleasure--whether you're writing a novel, composing songs, or painting a landscape--can seem pointless. It's tempting to focus on pursuing money and fame, rather than the process itself.  By playing to an audience of one, we can find more happiness, increased productivity, and a greater sense of community.

The SCEnic Route

When life doesn’t go according to plan, you’re forced to take a detour. If you’re looking around and wondering where you’re headed, how you’re going to get there, and what you’re supposed to be doing with your life in the meantime, consider the following: Maybe you’re not a gigantic screw up who is ten years behind on accomplishing your life goals. Maybe you’re just the taking the scenic route.

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