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In this episode, spiritual entrepreneur, philanthropist, and teacher John Assaraf talks about the power of expanding your awareness. 


  • Changing Paths from a Life of Crime
  • The Innate Desire to Feel Worthy 
  • Shifting Paradigms to Create a Sense of Worthiness
  • Masks that we Create to Protect Ourselves 
  • Why Wisdom Comes From Experience
  • How Pillars of Strength Come from Our Biggest Challenges
  • The Value of Specialized Knowledge
  • Separating Our Failures from Our Identity
  • The Advantage of Looking at Things Through a Spiritual Lens
  • The Law of GOYA
  • Looking for Coherence Patters in The Most Important Areas of Your Life
  • A Deep Dive into Belief Change and Perception 
  • The Difference Between Being Interested and Being Committed 
  • Why Pain Is a Major Motivator  for Change 


The meaning that we give anything determines how we feel and what we do. 

I do believe in hope and prayer. But not as your core strategy. 

John Assaraf is a serial entrepreneur, brain researcher, and CEO of PraxisNow, a brain-research company that creates some of the most powerful evidence-based brain retraining tools and programs in the world. A relentless explorer of consciousness and human behavior, John’s passion is discovering and teaching people how to release the mental blockages that hold them back from achieving their fullest potential.

Originally aired 12 months ago.

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Our listeners say, “If TEDTalks met Oprah you’d have the Unmistakable Creative.” Eliminate the feeling of being stuck in your life, blocked in your creativity, and discover higher levels of meaning and purpose in your life and career. Listen to deeply personal, insightful, and thought-provoking stories from the world’s leading thinkers and doers including best-selling authors, artists, peak performance psychologists, happiness researchers, entrepreneurs, startup founders, artists, venture capitalists, and even former bank robbers. Former guests have included Tim Ferriss, Seth Godin, Justine Musk, Scott Adams, Rob Bell, David Heinemeier Hansson, Elle Luna, Jordan Harbinger Brett Mckay, and Simon Sinek.