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I don’t care who you are. Even billionaires. We like to be surprised and delighted. Most people I would say walk around feeling under-appreciated and not over appreciated, whether it’s by your family, by your employee, by your kids….In general most people feel under appreciated by their most important relationships. So I think when you gift no strings attached, and it’s not an obligatory year end gift. I don’t send one gift between Thanksgiving and Christmas because that’s an obligation. But when somebody gets a gift just because “I was thinking of you” or just “because of who you are”, I don’t care if you live in South America or Nowhereseville, Ohio, that makes people feel a certain way. And we all crave that appreciation and acknowledgement as a human being. When you tap into that feeling, it’s powerful. And I think we’re all wired at a DNA level, to want to reciprocate it in some, way, shape or form eventually. - John Ruhlin


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John Ruhlin is the author of Giftology and drives sales growth by teaching gifting strategies to leaders in the pro sports, non-profit, and business world. 

Originally aired about 1 year ago.

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