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In this episode of the podcast, writer, designer and artist Elle Luna discusses her journey to the crossroads of should and must.


  • A recurring dream that served as a sign for a calling
  • Why the crossroads should and must appears over and over again
  • How getting rejected from every law school changed Elle's life
  • Learning to trust the intelligence that lies beyond ourselves
  • Opening the floodgates of creativity through collaboration
  • Looking to peers as our mirrors when things don't go according to plan
  • Lessons in life from working at IDEO
  • The power of optimism and curiosity 
  • Why a team, community and support are essential to our success 
  • Learning to remove the "shoulds" of our lives 
  • Getting in touch with our inner psychic world 
  • Why vulnerability is a good indicator that you are on to something 
  • Learning to reframe what your idea of success is 
  • How following "must" becomes a gift to other people


The Mailbox App

The Crossorads Should and Must (Medium Essay)

The Crossroads of Should and Must (Book)

Elle Luna is a designer, painter and writer.  She also runs a textile venture, the Bulan Project., a collaboration with master batik artists in Bali, and has previously worked at international design firm IDEO and with teams to build Mailbox's iPhone App, redesign Uber's iPhone App and scale the storytelling platform Medium.  You can follow her on twitter @elleluna.

Originally aired over 1 year ago.

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Our listeners say, “If TEDTalks met Oprah you’d have the Unmistakable Creative.” Eliminate the feeling of being stuck in your life, blocked in your creativity, and discover higher levels of meaning and purpose in your life and career. Listen to deeply personal, insightful, and thought-provoking stories from the world’s leading thinkers and doers including best-selling authors, artists, peak performance psychologists, happiness researchers, entrepreneurs, startup founders, artists, venture capitalists, and even former bank robbers. Former guests have included Tim Ferriss, Seth Godin, Justine Musk, Scott Adams, Rob Bell, David Heinemeier Hansson, Elle Luna, Jordan Harbinger Brett Mckay, and Simon Sinek.