Like everything else in your life, shipping is a habit. Seth Godin encourages people to start a blog and publish every day. By doing this, you get in the habit of shipping. You ship, even if something is just the right level of imperfect.

I learned along time ago that momentum is the lifeblood of every startup and creative endeavor. Shipping creates momentum. It gets you off your ass and it keeps your ass moving.

At the beginning of this year, I decided that if I could write 1000 words a day, I could easily ship every day. Is every a post a homerun? Of course not. But it doesn't matter. I know I'll be back at bat tomorrow, the day after, the one after that.

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