The Art of Being Unmistakable  

Building Products and Services that Stand Out in a Sea of Noise

In a world where thousands of inputs compete for our attention, the survival of any creator, brand, or business depends on their ability to stand out in a sea of noise. Anything that doesn't stand out will eventually become irrelevant, commoditized and ignored. There will always be a faster, better, or cheaper option for everything. In this signature keynote, participants will

  • Rewrite industry "best practices" that cause their products and services to become obsolete
  • Leverage ideas from other art forms and industries to delight their customers
  • Develop the mindset required to take creative risks that lead to innovative products and services
  • Uncover what makes them truly unique

By finding out what’s truly unique about a company, individual, product or service, a business can identify something they offer that no other business does. By effectively communicating that value to customers, then they can kiss competitors goodbye. This talk is based on Srini's first book Unmistakable: Why Only is Better Than Best