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Whether you're working on a startup or building a movement, the success begins with traction. Gabe joins us to talk about applying the principles in his book to our own businesses, to create customer acquisition and growth.

In this episode, hear:

  • Non-comformity
  • Bouncing back from dark periods
  • Being "long-term greedy" vs "short-term greedy"
  • Developing capacity for failure
  • Gaining or creating business traction
  • Testing traction channels
  • The future of search


Traction- Book

Gabe's Website


Originally aired almost 3 years ago.

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Our listeners say, “If TEDTalks met Oprah you’d have the Unmistakable Creative.” Eliminate the feeling of being stuck in your life, blocked in your creativity, and discover higher levels of meaning and purpose in your life and career. Listen to deeply personal, insightful, and thought-provoking stories from the world’s leading thinkers and doers including best-selling authors, artists, peak performance psychologists, happiness researchers, entrepreneurs, startup founders, artists, venture capitalists, and even former bank robbers. Former guests have included Tim Ferriss, Seth Godin, Justine Musk, Scott Adams, Rob Bell, David Heinemeier Hansson, Elle Luna, Jordan Harbinger Brett Mckay, and Simon Sinek.