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3-time NY Times best-selling author, Tucker, shares his story of lost opportunities and self-destruction, and how the key to getting over traumas is to give away what you never had.

In this episode, hear:

  • Turning luck into talent
  • Why "fake it 'til you make it" doesn't work
  • The dirty secret of successful creatives
  • Separating yourself from your work
  • The elements of telling stories


Tucker's website

I Hope They Serve Beer in Hell - Book

Seth Godin episode: Flying Closer to the Sun

Ryan Holiday episode: Growth-Hacking Your Business

Mating Grounds podcast

Book in a Box


"You never create success by doing what was successful last time. You create success by figuring out how to combine the need and how you can meet that need." ~Tucker Max

"Your story needs to be about truth and honesty and vulnerability." ~Tucker Max

"People who are working 80 hours a week are doing it because they have something they don't want to face." ~Tucker Max

"The only emotions that cripple you are the ones you fail to accept or acknowledge." ~Tucker Max

Originally aired almost 3 years ago.

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Our listeners say, “If TEDTalks met Oprah you’d have the Unmistakable Creative.” Eliminate the feeling of being stuck in your life, blocked in your creativity, and discover higher levels of meaning and purpose in your life and career. Listen to deeply personal, insightful, and thought-provoking stories from the world’s leading thinkers and doers including best-selling authors, artists, peak performance psychologists, happiness researchers, entrepreneurs, startup founders, artists, venture capitalists, and even former bank robbers. Former guests have included Tim Ferriss, Seth Godin, Justine Musk, Scott Adams, Rob Bell, David Heinemeier Hansson, Elle Luna, Jordan Harbinger Brett Mckay, and Simon Sinek.