The 12 Week Year by Brian Moran and Michael Lennington

The 12 Week Year by Brian Moran and Michael Lennington 1

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Conventional wisdom teaches us to set goals at the beginning of the year, and work on them until the end of the year. And often we don’t accomplish those goals. By giving ourselves 12 weeks to accomplish a goal,  we’re able to bend time, create a greater sense of urgency, and accomplish more. 



  • Execution is the single greatest market differentiator. Great companies and successful individuals execute better than their competition. The barrier standing between you and the life you are capable of living is a lack of consistent execution.  Effective execution will set you free. 
  • The great thing about having a 12 week year is that the deadline is always near enough that you never lose sight of it. It provides a time horizon that is long enough to get things done, yet short enough to create a sense of urgency and a bias for action. 
  • In the end, you have greater control over your action than you do your results. Your results are created by your actions. 
  • Your current actions are creating your future. If you want to know what your future holds, look to your actions. 


Measuring Results

  • Lead indicators are the activities that produce the end results – for instance the number of sales calls, or referrals are lead indicators in the sales process. While most companies and individuals effectively measure lag indicators, many tend to disregard lead indicators. An effective measurement system will have a combination of complimentary lead and lag indicators. 
  • An execution measure indicates where you do the things you said were most important to achieving your goals 
  • Measurement drives the process. Effective scorekeeping is essential if you want to execute well and perform at your best. 
  • The reality is if you’re not purposeful about how you spend your time, then you leave your results to chance
  • In our efforts not to miss anything, we unwittingly miss everything. Our attention is spread over various subjects, and conversations, and when we strive to do so much we apply very little of ourselves to any individual activities. 

The 12 week year build on a foundation of three principles that in the end determine an individual’s effectiveness and success. These principles are: 

  1. Accountability 
  2. Commitment
  3. Greatness in the moment


  • Without measurement, there is no way for you to know, unequivocally if you are making progress. Without measurements there is no way for you know what adjustments would be productive. Without measurement, it’s virtually impossible to hit your goal.


  • People earning $1,000,000 per year aren’t working 10 times harder than people earning $100,000. In fact, they are sometimes working less- but they are working differently. 


  • Multitasking is seen by many as a virtue  The reality is multitasking lowers your overall productivity and your results. 
  • You can work on email, voicemail, messages, administrative tasks and be busy all day, but those activities don’t often drive great results in your life. 



  • A victim allows his success to be limited by external circumstances, people or events. As long as we continue to be victims of our circumstances, we will experience life as a struggle and others as a threat. 
  • Resolve never to be the victim again. You cannot achieve a life of significance if you continue to give your power away. Make a decision never to be the victim again. Notice when you are making excuses and setting for mediocrity. Focus on the things you can control. 
  • Commitments are powerful. In a way, commitment is accountability projected into the future. You decide beforehand that you will do whatever it takes to reach your goal, and the more accountable you are, the more likely you are to meet your commitments 


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