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A visit to his local bookstore, and his frustration with quality of the men’s magazines on the bookshelf frustrated Brett Mckay.  In an effort to change the conversation around what it means to be a man, he was inspired to start The Art of Manliness which has become  wildly successful web site with a focus on helping men be better husbands, better fathers, and better men.

  • The motivation behind starting the Art of Manliness
  • Why Brett looked to men like his grandfather for inspiration
  • Developing the awareness to recognize opportunities
  • The power of writing your ideas down 
  • A look at a very stringent creative and editorial process
  • The thorough research process behind Art of Manliness
  • Why Brett takes a workman approach to the craft of writing
  • A look at the history and evolution of masculinity
  • Why our definition of manliness is self centered 
  • The negative media narrative around manliness 
  • A look at how Friday Night Lights creates a positive role model for men
  • Finding a balance between confidence and humility 
  • The importance of recognizing men when they’re at their best
  • A Look at the Classical idea of Manliness and potential byproducts
  • Challenges of success and growth 
  • Why Brett tends to be incredibly protective of his readers 
  • The reason Brett has resisted the temptation to grow into other areas
  • The moral code that Brett abides by on a regular basis 
  • Why depth is a critical aspect to becoming unmistakable 


The Art of Manliness is authored by husband and wife team, Brett and Kate McKay. It features articles on helping men be better husbands, better fathers, and better men

Originally aired over 2 years ago.

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