The Art of Being Unmistakable

Building Products and Services that Stand Out in a Sea of noise


In a world where thousands of inputs compete for our attention, the survival of any creator, brand, or business depends on their ability to stand out in a sea of noise. Anything that doesn’t stand out will eventually become irrelevant, commoditized and ignored. There will always be a faster, better, or cheaper option for everything. In this signature keynote, participants will

  • Rewrite industry “best practices” that cause their products and services to become obsolete
  • Leverage ideas from other art forms and industries to delight their customers
  • Develop the mindset required to take creative risks that lead to innovative products and services
  • Uncover what makes them truly unique
By finding out what’s truly unique about a company, individual, product or service, a business can identify something they offer that no other business does. By effectively communicating that value to customers, then they can kiss competitors goodbye.

Building a Happier and More Effective Organization


The way we spend our days determines the value that we create and contribute to the world. But, the modern workplace is an interruption factory fueled by information overload and digital distractions like social media. Added up over a large enough group of people, it becomes detrimental to the performance of an organization and the well being of its employees In this workshop/keynote, participants will learn to: 


  • Design environments that increase productivity and improve employee morale: Everything that we see hear, smell, taste and touch is an environment that impacts our lives. This includes the spaces we work in, the tools we use, the clothes we wear, and the information we consume. By deliberately designing the environments that make up our lives, we eliminate the need for willpower, and make our desired behavior automatic.
  • Build systems, habits, and workflows that increase efficiency and productivity: Systems, habits and workflow allow people to reallocate their mental energy to producing instead of planning.
  • Manage Attention More Effectively: Attention is the currency of achievement and in the modern world it’s under assault. Through a series of simple practices participants will learn how to increase their capacity to focus.
  • Develop a Daily Creative Practice: Creativity is the precursor to innovation. If organizations want employees to innovate, they must encourage their employees to create.

This talk is based on Srini’s recent book An Audience of One: Reclaiming Creativity for Its Own Sake


Srini keynoted our conference for the International Live Events Association - a group of incredibly creative minds. He came right in and managed to blow people away. He and his talk were lots of things. Bold. Insightful. Challenging. Provocative. Entertaining. Relevant. Creative. Unmistakable. People have been putting him at the top of the list of "presenter of the conference," and it was easy to see why.  From the committee member who recommended he come speak to our group: "Best idea yet." There is zero arguing, she is right about that!
Kevin White
Live Education Chair, International Live Events Association
“Srini challenged our conference attendees to strive to provide exceptional experiences in the environments they create for the people they serve. Going beyond traditional experience design, this closing keynote presentation sent attendees away with fresh inspiration and new perspectives.”
Jennifer Wilcox
Director of Education, Center for Health Design

Book Srini for Your Event or Conference

© 2017 Unmistakable Creative Podcast