Srini Rao Hallmark Keynote

The Art of Being Unmistakable

Make your Work So Distinctive that Your Competition Becomes Irrelevant

Keynote Topics

The Art Of Being Unmistakable

Budding entrepreneurs, individuals and organizations face a variety of challenges as they work to transform an innovative idea into a real-world success. However, before they can worry about cash flow management or hiring quality employees, they need a product or service that stands out. In this talk the audience will: 

  • Rewrite Industry Best Practices. Leave behind “rules” that no longer serve you and create ones that do.
  • Develop creative confidence. Overcome fear and doubt to execute new ideas.
  • Cultivate creative habits. Practice daily habits that promote innovative thinking and creative breakthroughs.
  • Identify the “magic moment.” Know when the customer falls in love with your product or service.

By finding out what’s truly unique about a company, individual, product or service,  a business can identify something they offer that no other business does. By effectively communicating that value to customers, then they can kiss competitors goodbye. 

Peak Performance for Individuals and Organizations

In today’s world, sources of distraction are becoming more prevalent in our lives. Social media, email and the internet have hijacked our attention, while at the same time decreasing our productivity, and creativity.  In this talk participants will learn how to combine principals from behavioral and social science to achieve peak performance on daily basis. ​

  • Designing Environments: Everything that we see hear, smell, taste and touch is an environment that impacts our lives. This includes the spaces we work in, the tools we use, the clothes we wear, and the information we consume. By deliberately designing the environments that make up our lives, we eliminate the need for willpower, and make our desired behavior automatic.
  • Attention Management, Deep Work, and Flow: Learn to manage attention, work less, and get more done.
  • Build a Creative Practice: Develop the habit of expressing your creativity to aid innovation
  • Developing Effective Support Systems: Tapping into the power of peers, community, coaches, and mentors
  • Rest, Renewal and Recovery: Utilize downtime to gain creative insight

This talk is based on Srini’s Forthcoming book, An Audience of One: Reclaiming Creativity for Its Own Sake


Srini keynoted our conference for the International Live Events Association - a group of incredibly creative minds. He came right in and managed to blow people away. He and his talk were lots of things. Bold. Insightful. Challenging. Provocative. Entertaining. Relevant. Creative. Unmistakable. People have been putting him at the top of the list of "presenter of the conference," and it was easy to see why.  From the committee member who recommended he come speak to our group: "Best idea yet." There is zero arguing, she is right about that!
Kevin White
Live Education Chair, International Live Events Association
“Srini challenged our conference attendees to strive to provide exceptional experiences in the environments they create for the people they serve. Going beyond traditional experience design, this closing keynote presentation sent attendees away with fresh inspiration and new perspectives.”
Jennifer Wilcox
Director of Education, Center for Health Design

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