Social Media: A Connection Tool or Broadcast Tool

A few months ago Cal Newport wrote a post on his blog titled On Analog Social Media. He was making a case for socializing with people in person, whether that be through activities like CrossFit, board game nights, etc.

Somewhere along the way, our social feeds went from being connection tools to broadcast tools. We started living like our lives were reality TV shows and the vanity metrics where our ratings.

But the most meaningful relationships I've formed because of social media are the ones that ultimately led to me meeting someone in person.

Gareth is one of my best friends. We reconnected after 20 years because of Facebook. But it was meeting each other every week to play video games that took our friendship from that initial contact to me being the best man at his wedding.

When it comes to listeners of The Unmistakable Creative, the ones who went from being fans to lifelong friends are those that I've met in person.

So you have to ask yourself, are you "adding friends," collecting likes, and getting lots of digital love. Or are you making friends, collecting experiences, and getting real love, which can't be quantified with social media metrics.

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