Seeking Attention VS Mastering Your Craft

It's quick and easy to get attention. Compose a tweet, write a status update, and upload a picture with a witty caption. But it takes much longer and is harder to master your craft. That's why billions of people choose the former over the latter every day. But in the long run, the latter is far more rewarding than the former. What does it cost you to confuse attention with accomplishment?

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