Questions Are Becoming More Valuable Than Answers

The ability to find answers is rapidly taking a back seat to the ability to ask questions:

  • Cal Fussman learned that the right question could get him access to the most powerful people in the world
  • Julien Smith asked the question "what's possible now that wasn't before?" after the launch of the iPhone. It was now possible to track a person's location and open electronic locks. This made it startups like Airbnb, Lyft and Breather possible.

The industrialist economy rewarded people for following instructions, and knowing the answers. What Seth Godin refers to as the connection economy rewards people for asking questions, for choosing a compass instead of a map, for adopting a framework instead of following a formula.

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