Discover a Proven Process for how Jerry Seinfeld, Elizabeth Gilbert, Lin Manuel Miranda and Iconic Creators Throughout History Come up with Ideas and Turn them Into Reality

No matter how much time you have

Even if you have limited experience

Even if you're not sure where to start

Unmistakable Prime is a monthly subscription that distills effective, research-backed techniques from 1000's of books and hundreds of interviews into specific, actionable steps that you can apply today to make progress on your projects.

If you have creative goals something like this has probably happened to you.

You scroll through your Instagram feed and see someone's cool creative project. Something clicks and the wheels in your head start spinning.

You think: "Hey I could do something similar! In fact, I bet I can can do it better!"

Ideas start popping up, you get excited and RUN to get your materials. For a few days, you work on your idea with the enthusiasm of a raccoon encountering a juicy slice of pizza in a garbage can. Your work is a bit raw, but you don't give a damn. You are in the zone!

But a few days later, you lose steam. Life gets in the way. A work deadline, a sick child or a camping trip distracts you and your creative fire goes out. Shortly after, your creative burst seems like a distant dream.

Go on this merry-go-round a few times and the next time you're on Instagram, you'll likely feel jealousy and resentment instead of inspiration. You'll start thinking that maybe you're just not capable of making your ideas happen.

If you are reading this, you probably have dozens of ideas and creative dreams.

Maybe you want to:

Start your first blog

Write and illustrate children’s books

Publish a fictional series on Amazon

Create your own startup so you can quit your 9-5 job

Launch a full-time creative career

Be the leading creative business educator in the country

Be an illustrator

Be self employed

Find a work-life balance

Maybe you haven't done anything creative for years and would love to try. Maybe you've tried already, but couldn't sustain your efforts and build traction.

Or you've tried a bunch of methods, read tons of books, listened to podcasts and taken courses. But all that "work" didn't really pay off. A few months later, you were right back where you started, on Google in search of the next course, book or formula, with another unfinished project in your portfolio, beating yourself up.

Does any of this feel familiar?

  • Is your computer a graveyard of half-finished projects and online courses which you've never logged into since the day after you bought them?
  • Do you feel like you are meant to do something great but don't know what it is or how to make it happen?
  • Do you feel paralyzed by so many possibilities and just end up on the couch with popcorn, ready to dive into your favorite show?

If so, relax, because you are not alone.

Every creative Person has the Same Challenges 

When it comes to making ideas happen, we all face similar challenges. By definition, there's no blueprint or roadmap for creative work. It can bring forth your most precious ideas and also make you want to crawl under your bed.

Where do you to start? 

How do you keep going?

Who do you ask for advice?

You can't help but think:

Who the hell wants to hear from me? I'm not an expert.
I can't see the whole path laid out in front of me and I just don't know where to begin.
I never finish anything I start. I'm a professional quitter.
I can't find the time to work on projects that no one but me cares about.
I somehow always end up on a couch in front of the TV. I have no discipline. Maybe this is not for me.
I don't have have a plan for my situation.
I'm continuing to run in circles like a dog chasing its tail.
I lack motivation, confidence, energy and discipline to do this on my own.

These thoughts stop so many people from taking action on their ideas.

In the past, I had had some small wins in building content that got noticed, but I could never sustain the effort long enough to really build a following. I had done a 30-day microblogging challenge, a 30-day LinkedIn video challenge and produced a pilot season of a podcast. Nothing stuck. 

Thanks to this material, I developed a consistent habit of adding to my body of work every day

I cultivated a system for bringing those bits and pieces together to seed work I could publish regularly and walked away with a wealth of insights I could tap into when I felt stuck in a rut.

What I really appreciate is that Srini wasn't in it for flash and dazzle. It's not about quick hits that are unsustainable; he intentionally spent time helping me build a strong foundation that would carry me forward. —

Michelle Florendo 

Unmistakable Mastermind Student 

Over the years, I've met people with massive creative potential who struggle to make their ideas happen. They just haven't learned how to overcome the obstacles between vision and reality.

But there are others who manage to write books, play music and produce TV shows we obsess about.

They consistently make their ideas happen, despite setbacks and disadvantages.You love them, hate them and secretly want to be like them. 

What separates these two groups?

The secret of every perennial creator is the systems that support them when they feel like they don't have enough time, can't see the path laid out in front of them or lack the confidence to pursue their ideas.  Successful creators don't rely on their willpower or good intentions

 What if you HAd A Sytem for Making YOUR IDEAs HAPPEn? 

Instead of being paralyzed because you don't know where to start, you'll learn to take action on any idea you have even when you can't see the path laid out in front of you.

You'll learn the the methods that writers, artists, entrepreneurs and other people with ambitious goals use to make their ideas happen. Whether it's figuring out an innovative marketing plan, writing your first book or building your first app, you'll unlock a powerful strategy to start, take consistent action and FINISH any creative project. 

This is my secret weapon that enabled me to make the transition from writing blog posts to taking on much bigger projects like writing books and planning conferences. 

Instead of struggling to manage your time, learn to make progress on your most ambitious ideas in less than an hour a day.

How do you manage your time and master your focus? How do you deal with information overload? You'll have access to the strategies and tools I've used to publish a blog post and 3 podcasts each week, as well as write multiple books despite having ADHD.

Instead of worrying about being seen as an impostor, you'll have the confidence and courage to pursue any goal regardless of your current experience 

You'll learn to build your creative confidence and develop the mindset and habits that successful creators use to overcome self doubt, deal with impostor syndrome and work on projects regardless of their current level of experience.

What this really taught me was to you build a system that allows you to create the work that an audience will feel passionate about

Brett Taylor
Unmistakable Mastermind Student 

 Not only have I developed an understanding of what systems one puts in place to create consistently, but what my creative process is specific to my field and my life.

I didn't even know where to begin with deciphering all the random creative thoughts that float around in my head. Through the twelve weeks of this course, Srini outlined so clearly and meticulously what the process was to go from 'lots of creative ideas' to actual execution. From tackling the inner critic to using your brain as a creative space and not an inventory of lists to visual representations of your successes, each one of these became tools for me to have and use as I developed a creative practice that worked for me. Now, twelve weeks later, not only have I developed an understanding of what systems one puts in place to create consistently, but what my creative process is specific to my field and my life.

Antara Bhardwaj

Unmistakable Mastermind Student 

Unmistakable Prime 

the Monthly Subscription for Creatives who want to Make their Ideas Happen

Unmistakable Prime is a monthly subscription that distills effective, research-backed techniques from 1000's of books and hundreds of interviews into specific, actionable steps that you can apply today to make progress on your projects. Whether you decide to :

Write a Book

Finish a series of paintings and connect with a venue to display them

Build an audience

Start a Blog

Develop a daily creative habit 

Learn a new skill

By following these methods, you can and will cut years off your learning curve, learn skills you can apply in multiple creative domains and build up your confidence and momentum organically. You might be thinking: "How can one subscription help me work on so many different ideas?"

People who struggle to make ideas happen are always searching for a mythical silver bullet. They worry about what plugins to install on their website, what mic to record their podcast with or what brand of pen is the best to write with. By obsessing over the minutiae, they lose the energy to focus on what matters. 
It doesn't matter what your creative project is. The foundational skills and processes needed to make it happen are exactly the same. After working on dozens of creative projects and helping many others bring their ideas to life, I've realized that there are 4 key elements to living a productive and rewarding creative life.

These 4 elements are force multipliers and the foundation of making any idea happen. Once you master them, you'll stop wasting time and energy. And you'll start making progress. 


Most people think they lack time, when, in fact, they lack focus. Your attention is your key resource. Once you learn to manage it, you'll work less and get more done. With as little as one focused hour a day, you'll learn to spend time on your highest value activities, make consistent progress and finish what you start. It's not about having more time, it's about using the time you have wisely and intentionally.

2. Creative PrAcTICE

The ROI of Creativity at Work
Many aspiring creators hope for a magical moment of inspiration that changes everything. They dream about the destination: a place where they'll achieve creative success and everything will be rainbows and unicorns. They daydream about walking red carpets, seeing their name in shining lights or their book appearing on a best-seller list.

But experienced creators know that making ideas happen is all about creative habits, doing the work on a regular basis and making slow and consistent progress. There's not a single prolific creator who doesn't abide by routines, rituals and some sort of creative practice.

Creative habits are the compound interest of a successful creative life. The effort you put in each day pays off a year from now, 10 years from now and for the rest of your life. When you set up your creative practice, you become less dependent on inspiration, you deliver consistently, and your confidence increases exponentially.


Most creatives cringe at the idea of structure and systems. But systems are what separate amateurs from professionals. They help you to stop wasting time trying to figure out what to do each day and give you a repeatable process that moves you forward.

When something unpredictable happens (and it will), you can rely on your system. When you hit a rough patch (and you will), your system will carry you through and make your life easier. Newbies often hope for the best, so when life gets in the way, they fall off the wagon and struggle to get back on. Pros on the other hand hope for the best and plan for the worst, so they rely on systems, not wishful thinking.


Most creatives cringe at the idea of structure and systems. But systems are what separate amateurs from professionals. They help you to stop wasting time trying to figure out what to do each day and give you a repeatable process that moves you forward.

When something unpredictable happens (and it will), you can rely on your system. When you hit a rough patch (and you will), your system will carry you through and make your life easier. Newbies often hope for the best, so when life gets in the way, they fall off the wagon and struggle to get back on. Pros on the other hand hope for the best and plan for the worst, so they rely on systems, not wishful thinking.




Our signature course Distraction Mastery 2.0 will help you to master your focus and manage your attention. You'll learn a proven, powerful framework for killing distractions and developing unshakable focus, based on scientific research and personal experience. You'll reclaim your precious time, make your environments work for you, end self-sabotage and focus on demand.

$99 Value


Develop Life-Long Creative Habits

Learn everything you need to know about building creative habits with our two courses: The Fearless Writers Workshop and The Loyal Audience Mastermind (coming soon). You will learn how to start your minimum viable actions, track your progress, create momentum and pretty much become unstoppable in your creative domain.

Our webinars: Build Your Environments for Better Habits and Measure What Matters with OKRs will help you implement these concepts into other areas of life.

$199 Value


Build Systems That Support Your Creativity

Two courses that tackle creative habits, The Fearless Writers Workshop and The Loyal Audience Mastermind (coming soon), also provide a deep-dive into systems that support creative work. You'll learn about checklists, standard operating procedures, automation, and many other useful strategies that will free up your mental bandwidth to do what you love most.

We'll teach you how to create a system for taking better notes and organizing your thoughts and ideas, because that's what will feed your creativity for years to come.

A recent podcast guest, Tara Swart, said to Srini: "Yours is

the kind of brain that when we all upload our consciousness to the internet, I want a piece of yours."

Until that becomes an option, the Unmistakable Second Brain is your best bet. It's a library of notes and mind maps from the books written by our guests. This library offers a ton of wisdom you can use in your creative work and demonstrates key principles you can use to create your own database. We have several webinars that focus on building systems: Building a Second Brain with Tiago Forte and Creativity with Mind Mapping with Chuck Frey.

$199 Value


Monthly Office Hours And An Inspiring Community of Creatives

This community is a daily boost of creativity to me. -  Velvet Siprian

Unmistakable Prime is hosted on Mighty Networks, a clean, non-distractive platform that helps us connect and master interesting things together. We are building this community to be highly user-centric. That means that you and your interests are our key drivers. As a Prime member, once a quarter you'll get to vote on what course you'd like us to create next. In Prime, we are regularly asking questions to learn more about your and everyone else's needs and interests. We provide the space for our members to showcase their projects, write articles, teach webinars, and position themselves as experts.

The part we love the most is our live events. Once a month, we have live webinars or workshops with former podcast guests on a variety of topics.

  • Using Progressive Summarization to Remember What You Read With Tiago Forte
  • Managing your Mental Health in the Midst of a Pandemic with Sarah Sarkis
  • Making Better Decisions Under Uncertainty with Michelle Florendo
  • Creativity Through Mind Mapping with Chuck Frey

Additionally, every month, we are hosting live office hours in AMA format. Our community finds these events immensely helpful to meet other members, get accountability and obtain various perspectives on issues they may be facing.

$3000 Value

What you'll get as a member of prime is my curated insights from 10 years of making ideas happen, reading more than 1000 books, and interviewing more than 800 people. You'll also have an opportunity to learn from the experts in my network (Some of them charge over $1000 an hour if you're even able to hire them).

100% Satisfaction-Guarantee.



We know Unmistakable Prime is full of talented, diverse, smart, and generous creatives who can turn into valuable resources for your journey–but you don't.

We know that our former guests who've taught workshops and webinars to the members of our community are providing priceless wisdom and insight- but you don't.

We know that what we teach (or our content) will help you make progress fast and sustain it because it worked like a charm for a number of our members- but you don't.

We also know that you've probably enrolled in online courses, where your passively consumed content, but never actively engaged with other students. 

We've worked really hard to make this community an invaluable resource to our members with personalized support and customized content just for them. But, given how many pages like this you've read online, we understand if you might be skeptical.

Give us 60 days to wow you with unprecedented access to exclusive content, live conversations with our former podcast guests, personalized advice to help you get unstuck, and an easy to use social platform. 

If you're not convinced we can help you overcome the obstacles in your way or help you make massive progress on your creative projects in the next 60 days, we'll refund your membership, no questions asked.


12 Monthly Payments of 29.99


Pay in Full Now And Save $110.0

These calls every month are a really, really big help because I feel more connected.

 The big problem I have here is that I feel lonely as a creative. I work in the arts and should have a lot of people with whom I can exchange ideas. 

But what I realized is that my position in the art community here is as an organizer and an adviser to artists. I tried to share my experience, my doubts and my issues with a lot of people. But people do not understand that I am more than what they see of me. What I love about this community is that every time I see what you guys write and the comments etc., I feel like you guys get me. And that's invaluable.

Elodie Sobczak

Freelance Graphic Designer 

I'm getting more done with with less drama. At the end of the day, I'm able to call it a day and spend more time with my family. 

Scott Cowan
Unmistakable Mastermind Student 

The tools I got from this material got me writing on a daily basis for the first time in decades.

They showed me how to take all of the daily writing and craft it into focused articles and stories. It helped me lay a solid foundation as a writer for my long term goal of getting published and become a money-earning writer. If you have a passion for the written word, if you really want to express yourself and develop a voice to be heard in today's noisy world, the Fearless Writer's Masterclass is a great place to start.

Michael Jaffe

Fearless Writer's Mastercass Student 

My content is resonating in far greater ways than it ever has

Prior to these courses I was writing a lot, but hardly publishing at all. And when it came to publishing, I would just get paralyzed. In the writer's workshop, I changed my beliefs around writing. One of the most significant shifts came from understanding that volume trumps perfection. I committed to writing 500 words a day and publishing consistently, and I'm excited and happy to say that I've been able to stick to it. My content is resonating in far greater ways than it ever has, and I'm absolutely writing more fearlessly. Stop thinking about it and do it!

Carla Reeves

Fearless Writer's Mastercass Student 

What I've found in the listener tribe is a group of people from around the world who have self selected to come together to make their creative ideas happen. 

What I've found in the listener tribe is a group of people from around the world who have self selected to come together to make their creative ideas happen.

I find something valuable or worth trying in nearly every episode, but having hundreds of episodes to choose from makes for a lot of information to digest. Fortunately now there's listener tribe. It's hosted on mighty networks  which does a good job of encouraging people to gather and communicate without the distraction that comes with other social networks.

Krista Wilmorth

Marketing Consultant  

The material in these courses motivated me to write more in six weeks than I had in the previous two decades.

Whether you want to be a published author or write your memoirs for you or your descendants, this will give you the boost that you need.  

Monica Alzate

Marketing Consultant  


Will Unmistakable Prime Work for Me?

If you're expecting a magic bullet that requires no work and solves all your problems, save your money.

But if you're willing to take small consistent daily actions, then you'll have everything you need to make your ideas happen. All of the material is backed by research and has been tested on hundreds of creative projects.

How Much Time Will This Take?

This is what one of our mastermind participants had to say about the time commitment:

"I am a working mom of a toddler and a baby. I already had a lot on my plate. And then a freaking global pandemic hit and my son's preschool closed. And yet, what Srini taught me in this mastermind made me truly realize just how much progress can be made through tiny actions, executed consistently and systematically."

Can I make any idea happen?

Unless you're a rocket scientist with a 100 million dollars to spare for rocket parts, we can't help you build the next SpaceX. And we probably can't help you become president of a country. But that leaves a lot in between. If you're on the fence, send us an email at

This is Not for You If...

1. You're Searching for a Silver Bullet or Shortcut

If you're expecting to be famous and successful overnight, you'll be disappointed. Developing these foundational skills takes time, energy, effort and engagement. You have to be willing to take consistent action.

2. You're unwilling to focus on the process instead of the outcome

If you want fame, fortune, status, and accolades without a commitment to the process, you'll not only find it difficult to make your ideas happen, but also, any level of success you achieve will be temporary.

3. You're unwilling to take a baby step outside of your comfort zone

Making your ideas happen is uncomfortable. It means changing behaviors you're comfortable with. It means exposing yourself to the possibility of failure and criticism.


We are without a doubt at at an unusual moment in history. Between a global pandemic and systemic inequality, it's natural to feel as if our world is in disarray. But that doesn't mean we have to react with fear, panic and anxiety.

We have the option to respond with creativity, innovation and resourcefulness. As my roommate Tim likes to say, "perhaps this is a long overdue evolution in human consciousness." It's an opportunity to not only create the life you've always dreamt of, but to make the world a better place in the process.

When I was in college 20 years ago, it took thousands of dollars and hundreds of hours to translate ideas into reality. You couldn't write a book without the approval of a publisher, record an album without the backing of a label, or start a company without a mountain of funding from an investor.
Today, none of that is true. I just want to encourage you to start. Do something today you'll be glad you did in the future.

"Everything in modern society is the result of a collection of decisions made by someone. Why shouldn't that someone be you." - David Kelley, FouNDer IDEO

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