Unmistakable: Why Only is Better Than Best With Srini Rao

“When you’re truly unmistakable, the competition becomes completely irrelevant. You’re not the best option. You’re the only option. When you’re the only option people don’t price shop, compare or wait for what you’re selling to go on sale. If you’re the only option people will wait in line to buy your product regardless of what it costs, or in some cases regardless of what you’re selling”

-Srinivas Rao

Books and Resources

Unmistakable: Why Only is Better Than Best

The Life and Times of a Remarkable Misfit 

The Happiness Advantage 

Ycombinator How to Start a Startup Podcast

Offcamera with Sam Jones


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Srinivas Rao is the host and founder of The Unmistakable Creative. He’s also the author of Unmistakable: Why Only is Better Than Best. 

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