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“When you’re truly unmistakable, the competition becomes completely irrelevant. You’re not the best option. You’re the only option. When you’re the only option people don’t price shop, compare or wait for what you’re selling to go on sale. If you’re the only option people will wait in line to buy your product regardless of what it costs, or in some cases regardless of what you’re selling”
Srinivas Rao is the host and founder of The Unmistakable Creative. He’s also the author of Unmistakable: Why Only is Better Than Best.