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"When you’re truly unmistakable, the competition becomes completely irrelevant. You’re not the best option. You’re the only option. When you’re the only option people don’t price shop, compare or wait for what you’re selling to go on sale. If you’re the only option people will wait in line to buy your product regardless of what it costs, or in some cases regardless of what you’re selling"

-Srinivas Rao

Books and Resources

Unmistakable: Why Only is Better Than Best

The Life and Times of a Remarkable Misfit 

The Happiness Advantage 

Ycombinator How to Start a Startup Podcast

Offcamera with Sam Jones


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Srinivas Rao is the host and founder of The Unmistakable Creative. He's also the author of Unmistakable: Why Only is Better Than Best. 

Originally aired about 1 year ago.

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Our listeners say, “If TEDTalks met Oprah you’d have the Unmistakable Creative.” Eliminate the feeling of being stuck in your life, blocked in your creativity, and discover higher levels of meaning and purpose in your life and career. Listen to deeply personal, insightful, and thought-provoking stories from the world’s leading thinkers and doers including best-selling authors, artists, peak performance psychologists, happiness researchers, entrepreneurs, startup founders, artists, venture capitalists, and even former bank robbers. Former guests have included Tim Ferriss, Seth Godin, Justine Musk, Scott Adams, Rob Bell, David Heinemeier Hansson, Elle Luna, Jordan Harbinger Brett Mckay, and Simon Sinek.