Understanding your customers is the key to success in any business. Jeffrey Shaw has cultivated that understanding throughout the years, and he knows how to best approach his customers and speak their language through lingo. Hear his story about starting his photography and media venture, learning the hard way that he needed to shift his base, and more in our latest episode!
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Jeffrey Shaw is a new media artist and researcher. He is a portrait photographer, speaker, and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible