The Optimism to Challenge Industry Behemoths with Anthony Duncan

In this episode of the Unmistakable Creative, we get to sit down with the co-founder of The Mad Optimist soap company, Anthony Duncan. Anthony lived with his two friends in college when the three of them decided to figure out how to make their own soap. What started out as a fun experiment soon turned into a business model that is now aptly known as The Mad Optimist. Take a listen to find out how 3 college friends making soap for fun went on to start a successful business in the face of industry behemoths.

To find out more about Anthony Duncan and The Mad Optimist, visit

You can also follow them on Facebook and Instagram as @TheMadOptimist


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