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There are influencers in your office. There are influencers in every social circle, entrepreneur circle. We just don’t think of it as such because it’s bit depressing to think of it that way. But there’s a lot to be said for these influencers and decision makers. It’s not just the person with the highest status. At work you might have an influencer that’s not a manager, or not your manager. It’s never going to be the person with the lowest status…. You see that in most offices. Very rarely is it the boss in fact it’s usually not.