Finding Your Why with Simon Sinek

Simon Sinek is the instigator of an idea that has fundamentally changed the way we do business, live life, and create art.  The notion that people don’t buy what you do, they buy why you do is at the core of the success of some of the most successful organizations in the world.  Here are some of the highlights from our conversation:


  • The Discovery of this thing called “Why” 
  • How Evolution Influences Our World Today
  • The Problem with Environments that Don’t Foster Trust
  • Why a Commitment to Service Matters So Much
  • Why Reaction isn’t Always the Best Response to Crisis
  • Lessons Learned from the Demise of Myspace
  • Why Generosity in Speaking Makes a World of Difference
  • Making the Shift to a Generosity Mindset
  • A  touching story about a solider in a coffin 
  • How Fear Keeps us From Taking the Right Actions
  • Why Relationships Solve All Problems in Our Lives
  • A Deep Dive into Finding Your Why
  • The Trial and Error That’s Necessary for Why
  • Developing a Criteria for the Clients You Choose
  • Not Making Profitable Decisions that Take you Off Course
  • Serving the Tribe Before You Serve Yourself 

Simon Sinek is an author best known for popularizing the concept of “the golden circle” and to “Start With Why” described by TED as “a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”


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