Best of: Creating Work That’s Impossible to Resist with Sally Hogshead

How can you “fall in love” with your work? Sally Hogshead knows how, and she’s spoken with neuroradiologists about the way the brain works when someone is “in the flow” and in a state of fascination. And to them, it looks the same as when someone is falling in love. That’s the kind of work you should be pursuing, and Sally discusses that and more in this episode!

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Squarespace – It’s the beginning of the year, and chances are there’s a project you want to start this year. Squarespace can help you do that. Go to squarespace.com for a free trial, and when you’re ready to launch use the offer code “unmistakable” to save 10% off your first purchase of a website or domain

Over the course of her ad career, Sally Hogshead has won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career.  She is the creator of the Fascination Advantage assessment: the world’s first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder™ test, this assessment is not about how you see the world–it’s how the world sees you.

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