My title

The instigators
Beta Experience


If you are reading this, you've probably enjoyed our Tribe for some time. We worked hard to make it practical, inspiring, well-organized, and fun. Every single day, we are blown away by the ingenuity and creativity of our Tribe members. We are proud of this community and our big goal in 2020 is to grow Tribe organically and make it even more amazing than it already is.


But here is something else we want to do.


We want to focus our efforts and help a group of outstanding people grow their creativity seriously in 2020. We've seen the outstanding creative potential in the Tribe and we can't help but think that this group should evolve as an incubator for the next generation of creatives from all walks of life. And that includes you.


After many years of our creative work, 2 important things have unambiguously stood out for us:

  • Taking yourself and your work seriously is an absolute game changer and a prerequisite for making something remarkable.
  • Your environments shape your life and creative work for better or for worse. That includes people you surround yourself with, spaces that you occupy (physical and digital), content you consume, narratives that you expose yourself to, systems you use to manage your life.

When it comes to these two key ingredients, a typical beginner's mistake is thinking that you have to figure all that on your own by exerting sheer strength and willpower. We are all prone to falling prey to the myth of 'lonely genius'. In reality, however, people succeed in groups and tribes. When we're learning from each other, inspiring each other, and holding each other accountable, one's success leverages everyone else's. In addition to being satisfied personally and professionally, that way we are building meaningful relationships and lives worth living.


On that note, we'd like to do an experiment. We want to create a focus group that we wish existed when we were starting out that will:

  • Hold you accountable to take yourself and your creative work seriously
  • Be an environment that is conducive of creativity, self-improvement, and consistent growth


This experimental focus group will serve as a learning hub, source of encouragement, feedback, accountability and great companionship.



Say Hell to the Instigators Beta Group

Our New Creative Community 3-Month Experiment


In Instigators: Beta Group, we will (gently) push you to:

  • Create on a schedule

  • Increase the quantity and quality of your creative work
  • Create systems that will keep you on the right track and make your life easier
  • Master distraction and make sustainable progress on projects you care about the most
  • Set meaningful goals and work systematically to achieve them


The perks of this group include the following:

  • Bi-weekly office hours with Srini and Milena. (FYI, Srini has limited his one-on-one coaching to almost nothing, his per-hour prices are astronomical, so this is the perfect and the only mentoring opportunity with him at this point.)
  • Access to The Unmistakable Creative Second Brain: a library of book notes, mind maps and other resources that will get your creativity to the next level.
  • Customized content about creative life and habits that we don't share anywhere else.
  • Access to members-only Medium publication with a regular publishing schedule, group feedback on your writing, and a ton of accountability.


In  Body of Work, Pam Slim said:


A network of the right people with the right skill sets can be the difference between simmering an idea for years without doing anything about it and executing real, live projects that improve the quality of life for people you care about.


If you've been simmering ideas for a long time and are ready to finally make something big happen, this is the sign you've been waiting for. 2020 is your year to progress by leaps and bounds and we are here to help you.

Throughout the 3-month beta period, this group costs only $11.99 a month. After that, we'll pivot and make a few specific tiers. By becoming our early beta tester, you will be able to shape this group and receive a special bonus offer when we revamp it in 3 months.


We can tell you right now that $11.99 is the price of a two lattes or an average lunch in Chipotle, but that's not the point. The point is that we don't want your money, but your commitment. This low price makes this group affordable, great for experimentation, and ensures that we all have a little bit of 'the skin in the game'. If this offer is right for you, you will know it and join us by clicking the link below. We hope to see you on the other side and we are cheering for your success in 2020.

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