My title

"People have been putting him at the top of the list as speaker of the conference"

Srini keynoted our conference for the International Live Events Association - a group of incredibly creative minds. He came right in and managed to blow people away. He and his talk were lots of things. Bold. Insightful. Challenging. Provocative. Entertaining. Relevant. Creative. Unmistakable. People have been putting him at the top of the list of "presenter of the conference," and it was easy to see why. From the committee member who recommended he come speak to our group: "Best idea yet." There is zero arguing, she is right about that! -

Kevin White  //  International Live Events Association


The Art of Being Unmistakable: Creating Products and Services that Stand Out in a Sea of Noise

In a world where thousands of inputs compete for our attention, the survival of any creator, brand, or business depends on their ability to stand out in a sea of noise. Anything that doesn't stand out will eventually become irrelevant, commoditized and ignored. There will always be a faster, better, or cheaper option for everything.

Building a Happier, Productive and More Effective Workforce

The way we spend our days determines the value that we create and contribute to the world. But, the modern workplace is an interruption factory fueled by information overload and digital distractions like social media. Added up over a large enough group of people, it becomes detrimental to the performance of an organization and the well being of its employees.

Srinivas Rao

Founder/Author/Keynote Speaker

Srinivas Rao (aka "Srin") is the host and founder of The Unmistakable Creative, where he's interviewed over 700 people ranging from bank robbers to billionaires. He's been a speaker at The International Live Events Association, Citibank, Bayer, Meredith Corp, Catersource, The Healthcare Design Expo and many others.

He's the author of 4 books: The Art of Being Unmistakable (WSJ Best-Seller), An Audience of One: Reclaiming Creativity for its Own Sake, Unmistakable: Why Only Is Better than Best, and The Small Army Strategy: A Guide for Turning Fans and Followers into Fanatics and Friends for Life.