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Every Customer Who Wants to Buy Your Product

It's tempting to sell to every customer who wants to buy your product. They're willing to spend the money. They're highly interested. But, it's worth asking if you can solve their problem. If you can't, then you shouldn't sell them your product.

Every couple of days I get an application for people who want to hire me as a coach. I'm unqualified to solve their problem. So, I turn them down. When you're willing to say no to the wrong people, you'll do better work for the right people.

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