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John Falchetto is somebody I think really epitomizes all of the ideas contained in Relationship Marketing. I even wrote a few of the chapters based on the way he built his relationship with me. So I figured that it made complete sense to have him on the show to talk about his thoughts on the e-book and how relationships have grown his blog. Here are some highlights:
  • Why John Built Relationships with Competitors
  • The Importance of Connecting with People You'll Never Do Business With
  • Why a Genuine Connection Makes Such a Huge Difference
  • The Power of Getting Outside of Your Niche
  • Effectively Looking for Common Interests
   

Check out the newly released e-book, Relationship Marketing.

John Falchetto is the Expat Life Coach and helps expatriate entrepreneurs capture and replicate his success. His last three businesses were started in foreign countries - Egypt, Canada, and the United Arab Emirates - with all the challenges that go with that. He now lives with his wife and daughter in a scenic village in the south of France, but operates globally. You can follow him on twitter @johnfalchetto.

Originally aired over 5 years ago.


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