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Originally published on August 2, 2010. Republished as a BlogcastFM Classic on May 3, 2012. Note: This post is being highlighted as part of BlogWorld's Speaker Appreciation Week, October 3-7, 2011. Don't forget to check out the full list of BlogWorld LA's 2011 speakers - and yes, Srini and Sid are *both* on it. I want to let you guys know that if there is one interview that you listen to in its entirety from start to finish,  this should be it. As you’ll hear in this interview, we’re starting a new series called the Netsetter Intrerviews based on the 50 Netsetters You Should Know About.  Scott Stratten from UnMarketing is this year’s keynote speaker for Blogworld and at this time last year nobody knew who he was. If that doesn’t convince you that there’s a ton of value in this interview, here’s just a few of the highlights:
  • How and Why He Used Twitter for a Long Time Before Ever Starting a Blog
  • Some of the Most Interesting and Effective Strategies on Using Twitter
  • The Importance of Picking One Platform and Building a Following on That
  • How His Very First Blog Post Got 10,000 Readers
  • Why You Should Only Post When You Have Something to Say
  • Why He Tweeted 10,000 Times Before Ever Doing Any Self-Promotion
  • How Twitter Makes Live Events Much More Meaningful
  • The Problem with Focusing Your Relationships on the A-list
  • The Importance of Invoking Emotion
  • What Goes into Viral Videos for Brands and Individuals
  • How to Get Your Public Speaking Start
  • How He Used Twitter to Setup an Entire Book Tour
  • A Free E-book BuildYourFollowing.com
Scott Stratten is the president of UnMarketing. Between being ranked one of the top influencers in the world on Twitter and getting over 60 million views of client videos, he’s spent way too much time online. You can follow him on twitter @unmarketing. If you haven't already, check out the schedule for Blogworld to see if you might want to attend.  You'll get to hear Scott speak, and meet Sid and Srini (haven't heard back yet if our speaking proposals were accepted, but you'll be the first to know if we are!) If you liked this article, would you share it with your friends? Just click here to post it to Twitter. One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Originally aired over 4 years ago.

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