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This week, we continue unveiling the speakers of our first in-person event, The Instigator Experience. Our sixth instigator is our remarkable misfit friend, AJ Leon.  Here are just a few of the highlights from our latest chat:

  • What Gave AJ the Courage to Turn Down a Significant Salary Raise 
  • Dealing with the Reactions of Other People When You Chase Your Dreams
  • The Power of a Business that Is Not Inherently Scalable
  • The Difference Between Quantifiable and Qualitative Measurements
  • Tactics for Creating a Cult Following
  • The Downside of Following Templates and Formulas
  • How to Cultivate a Profitable Expression of Your Message
  • The Multiple Layers within a Product and Messages
  • Why AJ Started a Print Magazine in a World that’s Increasingly Digital
  • The Importance of Pairing with the Right Sponsors
  • How AJ Has leveraged the Tribe to Fund His Projects
  • Why AJ Made His Price Something that Anybody Could Afford
  • How AJ Uses a Small Group of People to Determine Whether Projects Should Be Launched
  • What Resulted in a Kickstarter Campaign Getting Funded in a Few Hours
  • The Advantage of Letting Your Tribe Know About Your Activities
  • A Look into the Misfit Conference and How it Developed

Tweetable Insights Include:

  • Even a moment spent at the behest of somebody else’s opinion of you is not worth it  (Click to Tweet)
  • It’s more about the ideas, not the transaction that may happen (Click to Tweet)
  • If you make more money, but you’re average, who gives a shit? (Click to Tweet)
  • I don’t have a proclivity towards infinite scalability. I don’t care about being famous (Click to Tweet)
  • I like being in the corner coffee shop of the web (Click to Tweet)
  • In your one and only life, when it’s over, what will you have represented? (Click to Tweet)

AJ Leon is a nomad around the world and makes things happen. He writes about the Pursuit of Everything and is currently traveling around the entire world in 1,080 days. You can follow him on twitter @ajleon.  

Originally aired almost 4 years ago.

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