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This week, we’re unveiling the speakers of our first in-person event, The Instigator Experience. Our eighth Instigator is the PR/mainstream media rockstar Melissa Cassera. Here are some highlights from our chat:

  • The Key Criteria that Make Your Blog Ready for Mainstream Media
  • Why You Need to Think of Your Business as an A-List Business
  • How to Find the Ideal Client/Reader for Your Business/Blog
  • A Powerful Exercise to Prepare You for Media Coverage
  • The Importance of Having a Killer Brand 
  • Why You Need a Way of Capturing the Information from New Visitors
  • A Tactical Guide to Creating a Full-Blown 12-Month Media Campaign 
  • Why You Need to Create a List of Media Competitors
  • How to Build Relationships with Journalist and Media Personnel
  • Finding Hooks to Get Your Story into the Mainstream Media

Melissa Cassera is a publicity rockstar, actress, and TV spokesperson who turns business owners into celebrities. She’s a premium cable addict and obsessed with anything pumpkin. You can follow her on twitter @casseracomm. Download a copy of Melissa’s VIP Customer Worksheet  

Originally aired almost 4 years ago.

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