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A few weeks ago I came across a book called The Art of Doing on Forbes. It turns out that it was all about how extraordinary people do what they do. Given my curiosity about this question, I did what I do best. I stalked the authors and convinced them to make an appearance on BlogcastFM.  Josh and Camille are a husband wife team who wrote this book together. Here are some highlights from our chat:
  • What Working with Penn and Teller Can Teach Us About Building a Brand the-authors-2
  • How Traditional Journalism Impacts the Work We Do Online
  • The Wrangling That Goes Into Interviewing and Connecting with People
  • 3 Integral Elements of Building Your Personal Brand
  • What the Mainstream Media Is Still Doing Better Than Us
  • Lessons from Fictional Storytelling That Can Be Applied to Your Content
  • Why Reading Fiction Could Dramatically Change Your Voice and Tell Better Stories
  • The Reason a World without Fiction Would Be a Sad One
  • How a Fiction Project Led to the Art of Doing
  • What it Takes to Land Interviews with Celebrities and Influencers
  • What it Took to Position the Art of Doing Against Similar Books
  • The Difference Between Tacit and Explicit Knowledge
  • The Art of Doing Free Zone Enforced By Josh and Camille's Daughter
  • How Josh and Camille Leveraged Their Own Interviews to Market Their Book
Camille Sweeney and Josh Gosfield are a husband and wife team and co-authors of “The Art of Doing.” Together (and separately!) they have learned a lot from their collaboration and thesuperachievers they interviewed for their book. You can follow the on twitter @ArtOfDoingBook. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes.  

Originally aired over 4 years ago.

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