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Peter Armstrong and Scott Patten are an interesting duo. They’re not bloggers per se, but what they’re working on is highly relevant to bloggers. I came across their work, which was linked at another post, and ended up spending the next couple of hours on Leanpub.com. I think you’ll really find this interview fascinating. Here are some highlights from our chat:
  • Significant Advantages of Publishing a Book While It's Being Written 
  • How to Turn Your Entire Blog into a Book with the Click of a Button
  • The Four Parallels Between Startups and Book Publishing
  • Why Publishing an In-Progress Book is a Great Way to Involve Your Audience
  • How the Leanpub Guys Made Writing a Book as Easy as Writing a Blog Post
  • How Putting a Less-Than-Perfect Book Out There Can Help You Write a Much Better Book
  • A Fascinating Success Story About a Leanpub Author Who is Seeing Amazing Results
  • The Economics of a Publishing Company
  • How the Guys at 37signals Made over $500,000 by Packaging the Content on Their Blog
Some resources and people mentioned in this episode include: Peter Armstrong and Scott Patten are the force behind LeanPub, a service that allows you to self-publish your book while you're writing it and earn great royalties. They are imagining a world in which authors could actually make money writing books. You can follow them on twitter @leanpub, @peterarmstrong, or @scott_patten. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Originally aired over 5 years ago.

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