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We had Scott here in the earliest days of BlogcastFM. Scott has been probably the most influential person in how I've built my own twitter presence. He's got a massive online platform and has recently published his second book. Here are just a few of the highlights from our most recent chat:
  • How Scott's Background in Music, Teaching, and HR Impacted His Online Journey 
  • Why Scott Doesn't Believe in Specializing in Any One Thing
  • How to Use Your Past Experiences to Develop a Content Strategy
  • Why Experience and Mistakes Are Invaluable for Your Growth
  • The Reason You Can't Fake Authenticity
  • Learning to Place Value on Your Time and Outsourcing Things
  • Why What You Stand for Is Your Brand
  • A Step by Step Funnel Strategy to Grow Your Business
  • The Difference Between the Silent Majority and Violent Minority
  • Scott's Writing Process for The Business of Awesome
  • An Amazing Twitter Tactic to Identify Threads for Products/Services
Tweetable Insights Include:
The most important marketing you do is hiring  (Click to Tweet)
When we can relate to each other, we can better trust each other (Click to Tweet)
I don’t think bootstrapping is about cheap. It’s about being smart  (Click to Tweet)
I tweeted 10,000 times before I pitched something on twitter  (Click to Tweet)
Social is a terrible pull mechanism. The best pull mechanism is still email  (Click to Tweet)
I’m a 12 year overnight success story (Click to Tweet)
      Scott Stratten is the president of UnMarketing. Between being ranked one of the top influencers in the world on Twitter and getting over 60 million views of client videos, he’s spent way too much time online. You can follow him on twitter @unmarketing. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Originally aired almost 5 years ago.

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