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It's quite clear to many of you that we've made some significant changes in the last week by renaming the show and launching an incredibe new web site. In this backstage episode, Greg Hartle and I do a deep dive into the rebranding of BlogcastFM. 

  • The early conversations about changing the name of the show
  • Why any sort of brand fits into a particular parking spot
  • How our brand has evolved over time 
  • Why your brand must make people feel a certain way
  • The role that immediate impressions play 
  • Why you shouldn't have to explain 
  • How to not become a victim of the innovator's dilemma
  • The role that having a team plays in your growth 
  • Disturbing statisics about solo entrepreneurship 
  • Why making really fast decisions is critical to your success
  • Determinig the essence of your brand 

Originally aired almost 3 years ago.


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Our listeners say, “If TEDTalks met Oprah you’d have the Unmistakable Creative.” Eliminate the feeling of being stuck in your life, blocked in your creativity, and discover higher levels of meaning and purpose in your life and career. Listen to deeply personal, insightful, and thought-provoking stories from the world’s leading thinkers and doers including best-selling authors, artists, peak performance psychologists, happiness researchers, entrepreneurs, startup founders, artists, venture capitalists, and even former bank robbers. Former guests have included Tim Ferriss, Seth Godin, Justine Musk, Scott Adams, Rob Bell, David Heinemeier Hansson, Elle Luna, Jordan Harbinger Brett Mckay, and Simon Sinek.