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I had Natalie as a guest on BlogcastFM in the very first year of our show. See Natalie Sisson on Defining Your Audience, Diversifying Your Content, and the Power of Consistent Action. In fact, it had been so long, I couldn't remember whether or not she had been a guest! In the last few years, her laser-like focus led to a very successful online business. Here are just a few of the highlights from our chat:
  • Natalie's First Entrepreneurial Effort Building a Facebook Application Natalie Sisson
  • The Importance of Taking Yourself and Your Blog Seriously
  • Why You Need Massive Self Belief in Your Business
  • Owning Your Brand and Message - and the Impact It Has
  • The Importance of Narrowing the Focus of Your Message
  • The Painted Picture for Your Business and How It Impacts You
  • A Step-By-Step Process to Help Turn Visitors into Customers
  • How to Develop Sales Funnels for the People Who Visit Your Site
  • Keys to Cultivating Trust within an Online Community
  • Why Consistency is Incredibly Critical to the Success of Your Business
  • The Due Diligence That Is Necessary to Launch a Bigger Product
  • Why You Have to Get Over the Idea That Selling is Slimy
  • A Look into Natalie's Use of a Kickstarter Campaign for a Self-Published Book
  • Why the Crowdsourcing Trend Will Come to an End
  • The Specifics That Cause Your Kickstarter Page to Be Successful
Tweetable Insights Include:
  • I'm not your audience if you had to add me to your list (Click to Tweet)
  • Being transparent and being yourself is the only way to earn trust (Click to Tweet)
Natalie Sisson is a Suitcase Entrepreneur addicted to travel, Frisbee and using online tools and social media to run her business from anywhere and run her cool blog, The Suitcase Entrepreneur. You can follow her on twitter @nataliesisson. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes.

Originally aired over 4 years ago.

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