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I came across Michael Fishman by way of my friend Clay Hebert. When Clay refers a guest to the show, I take him very seriously because every single person he's sent me to share with you guys has been absolutely stellar. Michael was no exception. In this interview we get into a deep discussion about language, behavioral change, and much more. Here are some highlights from our chat:
  • An Early Look at Michael's Work with Health and Wellness Brands Michael Fishman
  • Why Human Nature is the Driving Force Behind Marketing
  • Looking for Qualitative Insights in Quantitative Information 
  • Translating Data and Insights into Messaging, Content, and Branding
  • The Power of Offering Access to an Outcome for Your Readers
  • How Language Shifts What's Actually Possible in Your Work
  • Exploring the Real Definition of Integrity and Self-Reliance
  • A Look into Michael's Framework for How He Does Client Work
  • Why Jargon is Killing the Marketing for Your Business
  • How Michael Increased an Opt-In Rate by Over 400%
  • Getting Past Your Lack of Credentials to Build a Strong Brand
  • Creating Positive Feedback Loops within Your Ecosystem
  • Key Insights into Angel Investing and Making the Right Ones
  • A Look into the Planning of BehaviorCon
  • The Private Dinners that Have Resulted in Organic Magic
Tweetable Insights Include:
  • I don't say I can't because if I can't I'm a victim of some external circumstance (Click to Tweet) 
  • Integrity is doing what you say you'll do even when nobody is looking (Click to Tweet)
  • You want to lead with generosity everywhere you go (Click to Tweet)
Michael Fishman is an advisor to health and wellness brands and personalities, a Consumer Health Summit founder, co-founder of BehaviorCon, speaker, and angel investor. You can follow him on twitter @MichaelFishman. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes.

Originally aired about 4 years ago.

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