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If you've been in the social media space for sometime, then Mari Smith is probably no stranger to you. She has been really influential in shaping the way businesses use Facebook and wrote the book Facebook Marketing in an Hour a Day.  She recently also just released another book, The New Relationship Marketing. I learned a ton speaking to Mari during our chat. I've shared some of the major highlights below:
  • How Being on a Beta Test Team for a Facebook App Became a Career Defining Moment 
  • Why You Have Access to ANYBODY YOU WANT - Because of Social Media
  • Key Things You Should Do Before Attending Any Event
  • The Importance of Focus in Growing Your Business and Deciding What Problem You Solve
  • The Five Circles of Building Relationships Online
  • Balancing Your Social Media Efforts Between Engagement and Promotion
  • Some Great Insights into Using Google+
  • Why Google+ Hangouts Will be an Instrumental Way to Connect with Your  Customers
  • The Marketing Plan Behind Mari's Most Recent Book
  • Why Publishing a Book Increases Your Authority
  • How to Make Your Next Presentation Really Engaging
Some tools and resources discussed in this episode include:
Mari Smith is a passionate social media speaker, author of 'The New Relationship Marketing' and'Facebook Marketing: An Hour A Day', and a bubbly Scottish-Canadian. You can follower her on twitter @MariSmith. If you liked this article, would you share it with your friends? Just click here to post it to Twitter.

Originally aired almost 5 years ago.

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