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I came across Lisa's book The Mesh which really intrigued me. It turned out that Lisa was one of the pioneers of the internet boom.  I had to interview her for one of my clients and during our conversation, I realized she would be an amazing BlogcastFM guest. Here are some highlights from our chat:
  • The First Company Lisa Sold to AOL Lisa Gansky
  • A Look at the Early Days of Online Photo Sharing
  • Why You Need Far Less Money Today than You Did in the Past
  • Lessons from Running Venture-Funded Startups
  • The Importance of Surrounding Yourself with the Right People
  • A Look at Some Really Interesting Crowdfunded Ideas
  • The Keys to Creating Trust and Attention with an Audience
  • Making the Shift from Connector to Thought Leader
  • The 90-Day Unplug and the Power of Killing Ideas
  • A Look at a Very Different Creative Writing Process
  • The Domino Effect of Marketing a Book
  • Why Becoming a Household Name is a Phenomenon
  • Being Seth Godin's First Client 
Tweetable Insights Include:
  • As an entrepreneur your job is delight customers (Click to Tweet)
  • A brand is a voice and products are its souvenirs (Click to Tweet)
  • Most of us are happiest when we're creating more value than we take (Click to Tweet)
Lisa Gansky is an entrepreneur, instigator, author, and international speaker. She believes unused value equals waste. Her work can be found on Mesh. You can follow her on twitter @instigating. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes.

Originally aired over 3 years ago.

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