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I came across Lee LeFever's work when I saw Scott Berkun mention his book. So I decided to do some digging and I was intrigued by what I found.  So I reached out to him and asked if he would talk to us about his book, The Art of Explanation. Here are some highlights from our chat:
  • Lee's Early Experiences Building Online Communities Lee LeFever
  • The Power of Turning Your Blog Posts Into Videos
  • The Keys to Effectively Cultivating Community
  • Why We're All Living in a Social Media Bubble
  • Tactics to Encourage Participation in Online Communities
  • How Lee Evolved His Skill Set into a Full Blown Business
  • A Look into Evolving into a Licensing Business 
  • Why Talking Heads Are Not the Only Way to Do Video
  • Transitioning from a Service-Based Business to a Product-Based Business
  • Why You Need to Make Bets that Could Pay Off in the Future
  • The 3 Essential Elements of Explanation
  • Telling Stories in a Way that Enables People to Relate to You
  • An Incredibly Useful Process for Organizing Projects
  • Why the Marketing Plan for the Book Started 6 Months Before the Book Was Out
Tweetable Insights Include:
  • The best communities are made from people who have a passion for something (Click to Tweet)
  • Never forget to build context into your explanation  (Click to Tweet)
  • It's not your idea, but the the world where your idea lives. Forest first, then trees (Click to Tweet)
Lee LeFever is Founder of Common Craft, Author of The Art of Explanation. Dog lover, flavor chaser, early adopter. You can follow him on twitter @leelefever. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes.

Originally aired almost 4 years ago.


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