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Originally published March 21, 2011. Republished as a BlogcastFM Classic on January 19, 2012. I came across Laura just a few weeks back on twitter, when I put out a question about writing copy for my speaking page. Laura actually said she had been a BlogcastFM listener and when I saw what she was up to, I  got her scheduled for an interview right away. I’ve been dying to get a skilled copywriter on as a guest since it was an area that I myself had tons of questions about. Laura packed this interview with some awesome insights:
  • The Biggest Copywriting Mistakes that Bloggers Make
  • The Advantages of Being “Late to the Game” in the Blogosphere
  • Why Research Gets You Paralyzed
  • How to Write A Killer About Page that Injects Your Personality
  • The Keys to Writing Hire Me/Sales Pages  That Convert
  • Where Bloggers Go Wrong with Their Content
  • Why You Need to Read Blogs Outside of Your Niche to Improve Your Content
  • Why You Don’t Necessarily Need a Direction When You First Start Blogging
  • Looking to Your Past for Great Content Ideas
Laura Belgray is the owner of Talking Shrimp, a provider of badass copywriting, branding, creative marketing and TV promos. She's also a restaurant-dependent New Yorker and rabid fan of mostly lowbrow TV. At Talking Shrimp, she offers 5 Free Secrets To Non-Sucky Copy, so go check it out. You can follow her on twitter @lbelgray. If you liked this article, would you share it with your friends? Just click here to post it to Twitter.
One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes. 

Originally aired over 5 years ago.

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