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John Jantsch has been around the marketing world for quite a while. He's  been a blogger since 2003 , written multiple books, and become a household name in the world of social media. Here are some highlights from our chat:
  • A Look at How John Turned His Services into Online Courses John Jantsch
  • Key Insights on Making Career Transitions
  • The Importance of Having an End Goal in Your Work 
  • A Look at How to Narrow Down Your Ideal Client
  • Identifying Your Unprofitable Clients 
  • What the Blogsphere Looked Like in 2003
  • The Importance of Analyzing Social Media Tools in the Context of Your Customer
  • How to Leverage Your Network to Land Clients
  • The Power of Documenting the Processes in Your Business
  • Leveraging a Tiered Pricing Structure to Attract Customers 
  • How to Use Online Events to Get Customers into Your Business
  • A Look into Turning a Methodology into a Certification Process
  • What Has Made the Duct Tape Marketing Network So Successful
Tweetable Insights Include:
  • Build your community before your need it (Click to Tweet)
  • The priority of what not to do is more important than what to do (Click to Tweet)
  • The #1 way to generate more referrals is to be more referable (Click to Tweet)
John Jantsch is a small business marketing consultant, speaker and author of Duct Tape Marketing, The Referral Engine, and The Commitment Engine. You can follow him on twitter @ducttape. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes.

Originally aired over 4 years ago.

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