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Jay Baer is no stranger to success and has become a household name in the world of social media. He's started five professional services companies in the digital marketing space, is an angel investor, speaker, and his most recent book Youtility has just become a New York Times Bestseller. Here are some highlights from our chat:
  • What the World of Politics Can Teach You About Growing a Brand Jay Baer
  • The Key Elements of Crafting Personas That Are Appealing
  • Why You're Better Off with a Fanatical Audience Than a Big One
  • The Power of Writing Your Blog Post for One Particular Person
  • Paying Attention to What You Share for Understanding Your Brand
  • Making Your Content Ecosystem Diverse In Order to Stand Out
  • The Power of Revisiting Old Content for New Ideas
  • Having the Guts to Disagree with Figures of Authority
  • Maintaing the Balance Between Measurements and a Human Touch 
  • Why You Need to Look at Trend Lines Instead of Metrics
  • A Look at the Convince and Convert Framework for Working with Clients
  • How to Create Marketing/Content That's Useful to People Who Aren't Buying
  • Why Jay Had a 200,000 Dollar Marketing Budget for His Recent Book 
  • How Emailing 1,000 People Individually to Ask Them to Buy His Book
  • What It Takes to Become a Wildly Successful Speaker 
Resources Mentioned Include: Tweetable Insights Include:
  • Some people get so fixated now what they want to be, they lose sight of who they are (Click to Tweet)
  • Right now, being broad at anything is a kiss of death (Click to Tweet) 
  • You don't Want to be some formulaic that people see you coming (Click to Tweet)
  • You've got To Open Your Eyes to What your Audience is Telling You (Click to Tweet) 
  • You're better off being 10 people's favorite, than 100 people's thing that they look at every once in a while (Click to Tweet)
Jay Baer is a New York Times best selling author, marketing consultant, keynote speaker. President of Convince & Convert. You can follow him on twitter @jaybaer. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. 

Originally aired about 4 years ago.

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