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Three years ago, Shenee Howard put out a tweet saying that one of her goals was to be a guest on BlogcastFM. I looked at her site and didn't make much of it.  A few weeks ago, I got an email from Melissa Cassera saying, "You should interview Shenee." And anytime somebody says they should be on BlogcastFM, I say listen to our interview with Melissa. Since Shenee put out that tweet she's taken over the world. Here are some highlights from our chat:
  • Why Shenee Taught Herself the Things She Wanted to Do for a Job Shenee Howard
  • The Power of Continual Experimentation to Figure Out What You Want to Do
  • How "The One" Syndrome Hurts Your Potential Growth 
  • Lessons from Launching a Product with a List of 115 People
  • How Finding Customers You Love Is Like Dating 
  • A Simple Tactic for Connecting with People in Comments
  • Paying Attention to Your Success in Order to Repeat It
  • Why You Should Get on the Phone with Your Customers
  • The Copywriting Goldmine in Your Client Conversations
  • The "Marie Forleo" Syndrome That Kills Your Brand
  • How Sounding Too Professional Kills You 
  • Why Knowing What Your TED Talk Would Be Is Useful
  • A Look at Defining Your Battle Cry
  • Defining the Problem You Solve with Your Product
  • How Shenee Conducted Incredibly Effective Research
  • Why Shenee Sells Out Every Single Launch of Her Products
  • Premium Pricing and the Boutique Approach to Running a Business
Tweetable Insights Include:
  • I think the biggest part of standing out is accepting that whatever your personality is, is what people need (Click to Tweet)
  • In every paragraph, you should be able to see the person who has written it (Click to Tweet)
  • Perfectionism is just about you being too afraid of letting go of the vision you have in you head (Click to Tweet)
Shenee Howard does brand and business strategy for makers (and future makers) of one-of-a-kind experiences. She is a Keanu Reeves enthusiast, party starter, and sentence fragments fan. You can follow her on twitter @heyshenee. Be sure to check out here coaching program www.hotbrandaction.com If you liked this article, would you share it with your friends? Just click here to post it to Twitter.

Originally aired about 3 years ago.


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