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I had Michael Port here on BlogcastFM in the early days of the show; see Michael Port On Core Self Promotion Strategies, Building a Foundation, and Making Sales Offers. Since we last had him here, his business has experienced significant growth, and he's released an illustrated version of his New York Times Best Seller Book Yourself Solid
  • Lessons from Michael's Background in Acting and Fitness Michael Port
  • The Power of Creating an Experience for Your Audience
  • Why Michael Created an Illustrated Version of His Book
  • Identifying the Places Where You Can Create Experiences
  • The Red Velvet Rope Policy for Your Ideal Clients
  • Why You Need to Look to Other Environments for Business Ideas
  • How to Change Existing Industries with Your Ideas
  • The Power of Returning to a Beginner's Mind
  • The Importance of Full Self-Expression in Your Marketing
  • Leveraging Existing Content for Courses and Products
  • The Difference Between Message Books and Content Books
  • Speaking Gigs That Give You Approval vs. Ones for Results
Tweetable Insights Include:
  • You need think big about who you are and what you offer the world (Click to Tweet)
  • People loved to buy packaged information and experiences (Click to Tweet)
  • You can expand and contract content based on the delivery system you use (Click to Tweet)
  • Continued development of your professional network is the most important thing you can do for your future (Click to Tweet)
Michael Port is a father, friend, lover, revolutionary, big thinker... and best selling author. You can follow him on twitter @michaelport. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes.

Originally aired over 4 years ago.

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