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Our guest today is somebody you've probably been wanting to hear from for a while - whether you realize it or not. It seems like just about every single blogger I know has had a dream about speaking at TED. So I decided to go straight to the source to figure out how to accomplish that goal. Kelly Stoetzel has what sounds like the coolest job in the world.  She's director of content at TED and plays a major role in picking the speakers. Here are a few of the highlights from our chat:
  • Multiple Backgrounds that Play a Role in Kelly's Job Today Kelly Stoetzel
  • Why Working as a Camp Counselor Was Incredibly Influential
  • The Power of Creating Experiences with Your Business and Content
  • Letting Budget Restrictions Fuel Your Creativity
  • Finding the Message that Lights Your Eyes Up
  • Why Issues that Become Debatable are Great for a Talk
  • How TED's Move Towards Online Video Caused It to Grow Like Wildfire
  • The Various Initiatives within TED (TEDx, TED Fellows, TEDActive)
  • The Power of Approaching Things without the Intention of Growing an Audience
  • Why You Should Spend Every Moment of Your Spare Time Working on What You Love
  • Resisting the Temptation to Mimic What's Successful
  • An In-Depth Look into the TED Speaker Selection Process
  • The Things that Cause a Potential Speaker to Stand Out
  • The Danger of Memorizing Your Talk
  • What It Takes to Put the Soul Back into Your Work
Tweetable Insights Include:
  • We're so lucky to be in this time because there are jobs that don't even exist yet (Click to Tweet)
  • The real way to set yourself apart online is to be COMPLETELY authentic (Click to Tweet)
  • Work takes up so much of our lives, and it makes so much of a difference to love what you do (Click to Tweet)
Kelly Stoetzel is Content Director at TED, a nonprofit organization devoted to Ideas Worth Spreading. It started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, and Design. You can connect with her on LinkedIn here. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes.

Originally aired over 3 years ago.


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Our listeners say, “If TEDTalks met Oprah you’d have the Unmistakable Creative.” Eliminate the feeling of being stuck in your life, blocked in your creativity, and discover higher levels of meaning and purpose in your life and career. Listen to deeply personal, insightful, and thought-provoking stories from the world’s leading thinkers and doers including best-selling authors, artists, peak performance psychologists, happiness researchers, entrepreneurs, startup founders, artists, venture capitalists, and even former bank robbers. Former guests have included Tim Ferriss, Seth Godin, Justine Musk, Scott Adams, Rob Bell, David Heinemeier Hansson, Elle Luna, Jordan Harbinger Brett Mckay, and Simon Sinek.