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Bernadette Jiwa's journey as a storyteller began in Dublin, Ireland, where she was exposed to theatrical storytelling by a merchant in a local market. She's developed a unique brand of storytelling that helps people fall in love with your products. Here are some highlights from our chat:
  • How a Story Creates an Intangible Value Bernadette Jiwa
  • Lessons from The Fortune Cookie Principle
  • The Difference Between Anecdotes and Your Story
  • Why Purpose and Mission Are Key to a Great Story
  • Disrupting the Way That People Feel About Your Brand
  • Lessons from Warby Parker and Dollar Shave Club
  • The Inner Soul Searching Required to Find Your Why
  • Why the Airbrushed Version of Who You Are Won't Work
  • The Role Values Will Play in Vision, Products, and Story
  • Commonalities Between the Biggest Online Personal Brands
  • How Your Intention Influences Everything You Do 
  • Uncovering the Threads for Interesting Stories in Your Life
  • Why Bernadette Gave up a Traditionally Published Book Deal
Bernadette Jiwa is author of the #1 Amazon Bestseller The Fortune Cookie Principle. She is a speaker and brand story strategist who is unlocking the value in stories. You can follow her on twitter @bernadettejiwa. If you liked this article, would you share it with your friends? Just click here to post it to Twitter.

Originally aired almost 4 years ago.

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