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I came across Matthew when Mashable featured a story about how he parlayed his work on his sports blog into a dream job.  When I realized it was the most popular team sports blog in the world, I reached out to him immediately. Here are just a few of the highlights from our conversation:
  • What the Blogosphere Looked Like 9 Years Ago 
  • How an Internship at a Media Relationships Company Allowed Matthew to Build a Foundation of Skills for His Blogs
  • Why a Hosting Company Decided to Sponsor Mets Blog
  • The Story of How Matthew Parlayed His Blog into a Dream Job
  • The Power of Understanding How the Media Works
  • The Keys to Leveraging Traditional Media to Grow Your Online Presence
  • Developing Relationships with the Mainstream Media
  • Balancing a Substantial Social Media Presence with a Day Job
  • The Power of Connecting with Your Readers in Real Life
Matthew Cerrone writes about the Mets on MetsBlog.com and provides advice on sports and social media at MatthewCerrone.com. He also occasionally tweets about Craft Beer. You can follow him on twitter @matthewcerrone If you liked this article, would you share it with your friends? Just click here to post it to Twitter. One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.    

Originally aired over 4 years ago.

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