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Lately, it seems like we are bringing on a series of people who are making a dent by self-publishing. Mark Schaefer and I go way back to the earliest days of BlogcastFM. I’ve been a long-term contributor to his blog GROW and since our first interview he’s accomplished quite a bit. Here are some highlights from our chat:
  • Lessons from Big Brands that You Can Apply to Your Blog 
  • Some Killer Tactics for Writing Consistently
  • How to Use Your Own Experiences to Create Content that Resonates with Your Audience
  • Why Who You Are is Your Greatest Competitive Advantage
  • How Self-Publishing a Book Opened Up a World of Opportunities to Mark
  • An In-Depth Look at the Organizational Process for Writing a Book
  • Why Getting Away from Your Computer is Essential to Your Creativity
  • The Implications of Klout for Content Creators
  • The Story of How Mark’s Publisher Bought the Rights to His Self-Published Book
  • The Impact of Social Media on Education
Some resources and people mentioned in this episode include: Mark Schaefer has spent more than 28 years in B2B sales, marketing and new product development with global Fortune 100 companies and is a popular authority on social media marketing. He is a respected college educator, business consultant and author of the blog {grow}. You can follow him on twitter @markwschaefer If you liked this article, would you share it with your friends? Just click here to post it to Twitter. One of our goals for 2012 is to become a top 100 show in iTunes. We can get there with your help and it will enable us to improve the how and bring on even bigger guests. So if you can, we’d be really grateful if you write us a review in iTunes.

Originally aired over 5 years ago.

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