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I recently had a chat with the developer of the Frugal Theme, Eric Hamm. Today he's become quite successful and his Frugal theme is used by major blogs like Zen Habits, Men with Pens, and even here at BlogcastFM:
  • Why subscribers and large amounts of comments on posts and lots of readers doesn't equate to revenue
  • How to earn revenue by selling services
  • The exact process he went through to develop his own theme
  • How he developed the Essential Motivation Handbook in Partnership with Leo from Zen Habits
  • The importance of diversifying income streams
  • Why you should only be promoting affiliate products that you use
  • How to collaborate with well known bloggers by building relationships
  • How posting once a week caused traffic to triple
  • The Importance of a Marketing Plan for bloggers who want to make money
Eric writes about personal growth at his blog Motivate Thyself and is the developer of the Frugal Theme. Follow him on Twitter @EricHamm

Originally aired over 7 years ago.

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