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Eric Hamm has been a previous guest here on BlogcastFM. He’s been tremendously successful with his blog and in turning into a successful business.  In this interview we got deep into a discussion of premium themes and blog design.  
  • The Impact a Premium Theme Has on Your Blog
  • Why Investing in Your Design Will Result in a Higher Motivation Level
  • Why Eric Scrapped the Frugal Theme and Rebuilt it as Catalyst
  • How Eric Involved His Community to Create a Tremendous Buzz Around the Launch
  • How to Involve Your Own Community in the Launch and Creation of Your Products
  • The Essential Elements of Building a Passionate Community
  • The Amazing Customization Capabilities of the Catalyst Theme
Eric writes about personal development at his blog Motivate Thyself. He's also the creator of the Catalyst Theme (which we use here at BlogcastFM). You can follow him on twitter @EricHamm. Note: If you purchase the Catalyst theme from our affiliate link we'll do a case study on you and include a 1-hour consultation for your blog.

Originally aired over 6 years ago.

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