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To date, we've never had somebody who works for a major brand as a guest on the show. So, when one our friends suggested Ekaterina Walter from Intel, I knew it would be a perfect time to get a different perspective. She's played an integral role in Intel's social media strategy while building her own brand at the same time. Here are some highlights from our chat:
  • Building a Personal Brand from Inside a Major Corporation Ekaterina Walter
  • How Intel Manages a Community of 20 million Facebook Fans
  • What We Can Apply to Personal Brands from Big Brands
  • The Power of Being a Connector in the Online World
  • Finding Big Opportunities to Do Work with Big Brands
  • The Power of Talking to Big Brands Online
  • How to Make Your Content Educational and Useful
  • The Importance of Understanding How Your Audience Consumes Content
  • The Significant Advantages That Small Businesses Have in Social Media
  • The Human Touch That's Necessary to Manage a Brand Presence
  • Why We Need to Become Our Own Digital Producers
  • The Definition of Brand Journalism
  • Developing Outlet Specific Content  
  • How Ekaterina Has Leveraged Her Brand to Write for Big Media Outlets
  • A Look Into the Writing Process for Think Like Zuck
  • How to Be an Intrapreneur within a Brand
  • The Value Shift of Gen-Y That's Changing Our Workforce
  • The 5 P's That Will Allow You to Think Like Zuck
Tweetable Insights Include:
  • Storytelling and Content Marketing is Critical for Brands to do Social Media Right
  • If you don't continually do your job and produce content that resonates, you're out of the game
Some Resources Mentioned Include: Ekaterina Walter is author of Think Like Zuck, a social innovator at Intel, a trendsetter, speaker, and connector. She was named among the 25 Women Who Rock Social Media in 2012. You can follow her on twitter @Ekaterina. If you liked this article, would you share it with your friends? Just click here to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes.

Originally aired almost 4 years ago.


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